Defining the wearable tracker market

Fitbit was looking to expand their product offering and develop a wrist-based wearable comfortable enough for all-day wear. 


I led the Industrial Design team at New Deal Design to develop a cohesive family of products, providing new features and capturing new customers. Additionally we developed a product strategy roadmap that provided insights and illustrated opportunities for future implementation as Fitbit transformed into a global leader in the wearables market. 




Industrial Design

Design Management

Packaging Design

Creative Studio

New Deal Design

Photography: Occipital

Unique Challenges and Opportunities

Designing a wearable is tricky business and an iterative process: sketch, prototype, test, repeat. With personal choices such as fashion and accessories, we carefully considered CMF (colors, material and finish) and also developed ideas around jewelry and partnerships that were rolled out in future programs. 

Establishing a Design Language

Though we designed each product with different internal components, User Interface interactions, and SKU strategies, a cohesive design language was established across many carefully considered elements: product gesture, details such as buttons and clasps, as well as the CMF (color, material and finish).  

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© 2020 jacqui belleau