A wearable for babies
Peace of mind for parents
Sproutling helps ease the minds of parents while monitoring the movements of their sleeping baby. With an initial PCB in hand and a vision, they approached the team at New Deal Design to help bring their brand and first product to life.
Through research, ideation, and close collaboration we developed numerous assets including an approachable heart-shaped wearable sensor, an app that guides parents through developmental milestones, logo, brand, and packaging.
User Experience Design
New Deal Design
Mark Serr Photography
Iterative prototypes and user testing
To design a wearable monitor that would stay on all night, we prototyped and tested numerous mockups and variables including: internal component layout, placement on the body, and method of attachment.
We tested these early ideas on a team member's newborn as well as cast samples of babies' feet. We wanted the attachment to reflect a parent's love and care, thus, the band gently swaddles the leg and the heart-shaped sensor keeps watch while your loved one sleeps.
Grow Happy Families
With two band sizes to fit the tiniest newborns and older babies and an app that learns your child's sleeping habits, Sproutling grows with the entire family.
Fisher Price bought Sproutling not long after we wrapped up our work.