Designing off-world futures
Industry - Commercial Space
Role - Creative Director
Background
Reusable rockets and commercial space programs are expanding access to space, bringing in new types of users, expectations, and entirely new challenges. Organizations are scaling quickly - building teams, processes, and spacecraft while racing to meet ambitious schedules. As missions diversify, spaceflight must support participants who can’t train like professional astronauts.
Projects
Off-world systems must elevate the human experience alongside technical and safety demands to accommodate more diverse backgrounds, abilities, and motivations. Environments must feel intuitive, ease adaptation to microgravity, and express each organization’s unique brand and vision. Across multiple companies and programs, I’ve helped teams clarify user needs, shape experience priorities, and build narratives that align design, engineering, and leadership around a shared, credible direction.
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Identified emerging user types and established experience priorities, building shared understanding of the novel needs and expectations shaping the commercial space landscape
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Synthesized crew interviews, HITL/HSI research into actionable insights and recommendations that informed usability and operational decisions
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Created cross-functional decision frameworks that resolved competing priorities, ensuring human needs remain protected across development cycles
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Defined strategic positioning and design principles to shape and align program partners around a cohesive, human-centric vision for crew environments
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Drove alignment across engineering, human factors, research, design, and leadership teams through structured workshops, reviews, and storytelling
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Delivered executive-level briefings - including to NASA - to communicate status, clarify decisions needed, and support critical development milestones and continued funding
Thoughts
Aligning interdependent systems, competing priorities, and cross-organizational teams around the human experience was challenging, but it was energizing to work with passionate people committed to wrestling with tough constraints. Experiencing microgravity myself was awe-inspiring - navigating weightlessness sparked understanding that we must break our 1g biases to deliver more intuitive, human-centered solutions suited to the unique properties of 0g.
While most of this work is protected by NDAs, you can check out some of my thoughts on Teague's website. Reach out and I'd be happy to share more insights.